The mere mention of card abandonment scares e-retailers off and having to go through it virtually is a complete nightmare. All the efforts and time you put in optimizing web pages, writing keyword rich descriptions, pricing products and positioning products come undone when potential buyers leave the store at the finish line.
If even with the best designed product pages, informed descriptions, quality images and superior quality products themselves, your prospects tend to vanish right when they are a click away from completing their purchase, there’s certainly something wrong with the checkout.
The latest studies show the average shopping cart abandonment rate as around 68.63%, which apparently means ecommerce stores are bleeding prospects at a rate higher than their conversion rate.
This needs to be fixed. You can’t put in a whole lot of hours in attracting visitors and persuading them to commit to the purchase only to abandon their cart filled with items at the final stage.
While several e-retailers drive hundreds of their visitors away daily, a few got things under control with effective shopping cart solutions. Want to know exactly what those high converting shopping carts are like? Go through these common qualities of checkouts that lure buyers into checking out successfully.
Effective shopping carts offer free shipping
You know what’s most likely to sway your potential buyer into revealing their credit card details? Free shipping. So much that they often ditch discounted products for items that have no shipping costs. But unfortunately, start-ups and small businesses can’t see free shipping as a profitably viable optional.
However, they can make a free shipping offer that is profitable to not just their buyers but their own business as well. You can fix a certain purchase value (total price) above which buyers can avail free shipping. This way, you can encourage them to buy without hurting your revenue.
Effective shopping carts love their buyers hassle-free
Anything from painful account creation to never-ending checkout forms that is likely to make the checkout process mundane and kill user’s patience or interest is a strict NO for promising ecommerce business.
Rather, they choose to display customer’s purchase summary, a purchase progress indicator, time-saving buttons like Go, Proceed, Back and Apply, quick forms etc. that makes the purchase easier and faster for customers.
Effective shopping carts sort out costs smartly
You can’t probably do much about hard-core penny pinchers but those who aren’t afraid to spend on quality products can be charmed easily. Mostly cart abandonments have to do with costs. How you display prices near the products, the size, use of symbols and positioning, can even make buyers who aren’t price-conscious think twice about their purchase. So, making prices (wherever they are) appear trivial and less impressive is main the objective here.
Seeing prospects leave at checkouts can come too hard on ecommerce retailers and retaining them to complete their purchase is difficult either. However, cart and website optimisation can almost solve your problem and treat you to improved conversion rates.
Furthermore, if you ever shop for shopping cart solutions in Sydney, make sure that your provider is familiar with these traits and other effective techniques that can help develop a highly functional shopping cart.
